The Mascara
The Mascara
The Mascara
The Mascara
The Mascara

The Mascara

5 reviews
Regular price $19.99
Free domestic shipping over $25

15 in stock


Meet The Mascara. This product is perfect for anyone looking to transition from conventional mascara to low-waste and natural version. The vegan and natural formula is the same as our best selling Zero Waste Mascara. Our new packaging works just like the traditional mascaras we all know and love, without the waste. Featuring a glass vial and a bamboo lid means this has 85% less plastic by weight than conventional mascaras!

Looking for a zero waste option? The Zero Waste Mascara is available here!

Unlike synthetic mascaras, this product takes a second to dry and is not waterproof. It should be allowed to set to avoid smudging. Re-apply as desired, curl, and fall in love with your gorgeous lashes!

Water, Stearic Acid, Caranuba Wax, Vegetable Glycerin, Gum Arabic, Polysorbate 80, Cetearyl Alcohol, Xanthan Gum, Iron Oxide, Phenoxyethanol, Capryl Glycol, Sorbic Acid

Net Cont. 0.33 fl oz (10 mL)

This product is eligible for our container return program! This gives our glass and metal containers another life and keeps them out of the landfill. Plus, our labels are completely biodegradable and plastic free. Meaning re-using the containers puts absolutely zero waste in the landfill. Paired with our 100% compostable and recyclable shipping materials, you'll be able to say goodbye to plastic-filled cosmetics for good!
Start with the wand at the base of your lashes and sweep through lashes. Apply multiple coats for a more dramatic application, allowing to fully dry between applications.
Customer Reviews
4.6 Based on 5 Reviews
5 ★
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Filter Reviews:
Laurie L.
United States United States

Love this

Even though this is eco-friendly, I would not use it if it did not work as expected. This is probably the best mascara I've ever used (I'm 64). I did not care for the version without the brush as it was just awkward to use and gloppy. This is perfect!

Ms. Suzanne Lizanich-Aro
United States United States

I love the new mascara makeover!

I previously loved the environmental friendliness of this product, but will admit it was sometimes hard to get just the right amount of mascara on the wand. You've solved that problem with that new little insert in the tube. Definitely has the familiar feel of a mainstream mascara with that redesign, but you are going above and beyond and rocking it with the classy glass tube and pretty bamboo top. Easy on our eyes and the environment and good looking too. Clever girls:-)

Alexandra B.
United States United States


Absolutely LOVE the mascara! And the best part — no freaking plastic!


Zerra & Co.

Hi Alexandra, thanks for your review - we're so glad you're loving The Mascara! The container does actually have some plastic components (the reducer and the wand are plastic). That being said, it's still approximately 85% less plastic by weight than conventional mascaras and is a great option for anyone looking to reduce the amount of waste in their beauty routine! We do have our Zero Waste Mascara that is plastic free, and both of our mascaras are eligible for our Container Return Program!

Ruth G.
United States United States

Mostly good

I really love that this is a low waste option. The packaging is great and I like how "normal" the application is. I just wish the formula was a bit thicker. I really have to build it up in order to be able to notice I'm wearing mascara. That said, it wears great. No flaking or smudging. Mostly good!

United States United States

Black Mascara

I love the brush! Mascara does not go on gloppy or chunky. Just clear and bright eyes!

Why shop Zerra?

Personal Touch

We craft our low waste cosmetics by hand in Baltimore, MD. Each product is thoughtfully made by people who care just as much about the environment as you do.

Big Picture

We focus on all aspects of sustainability at Zerra & Co. Not only do we use clean and ethical ingredients, but we limit plastic packaging and have a container return program to make sure every container gets a second life. To finish it all off, we use 100% plastic free shipping materials and ship carbon neutral.